GIFTIFY Business Summary

Giftify, Inc. (NASDAQ: GIFT) operates a diversified digital marketplace focused on the secondary gift card market and restaurant incentive sectors. The company generates revenue primarily through transaction-based markups on its CardCash platform, where it purchases unused gift cards at a discount and resells them to consumers, and through the sale of discounted dining certificates via Restaurant.com. Its business is divided into three core segments: CardCash (gift card exchange), Restaurant.com (consumer dining deals), and a B2B Corporate Incentives division that provides bulk gift card solutions for employee rewards and customer loyalty programs. In the competitive landscape, Giftify contends with loyalty and incentive platforms like Paytronix, secondary market players such as Raise and GiftCardGranny, and broader retail aggregators like a.k.a. Brands. The company distinguishes itself by maintaining one of the largest inventories of discounted restaurant-specific certificates in the United States, positioning it as a niche leader in the intersection of fintech and hospitality tech. The leadership team is anchored by Chairman and CEO Ketan Thakker, a former CFO of Apartments.com with over 20 years of experience in e-commerce and finance. The executive suite includes CFO Steve D. Handy, who joined in August 2024 following a successful IPO tenure at Sacks Parente Golf, and Aaron Horowitz, who serves as President of Restaurant.com and General Counsel. The CardCash segment is led by its original co-founders, Elliot Bohm (President) and Marc Ackerman (COO), who scaled the startup into a major exchange before its integration into the Giftify portfolio. The company’s Board of Directors features high-profile industry veterans, most notably Kevin Harrington, an original "Shark Tank" panelist and pioneer of the infomercial industry, alongside seasoned public company executives Paul Danner and Scot Wingo. Institutional backing includes positions from Security Benefit Life Insurance Co. and Vanguard Group, reflecting a mix of retail and professional investor interest.