GRAPHIC PACKAGING HOLDING Business Summary

Graphic Packaging Holding Company (GPK) generates revenue through the manufacturing and distribution of fiber-based packaging solutions, specialized packaging machinery, and value-added design services. The company operates through three primary business segments: Paperboard Manufacturing, Americas Paperboard Packaging, and Europe Paperboard Packaging. Its revenue model is transaction-based, centered on the high-volume sale of coated unbleached kraft (CUK) and coated recycled board (CRB) products to consumer-packaged goods (CPG) companies and quick-service restaurants. GPK competes directly with Smurfit WestRock, International Paper, Sonoco Products, and Packaging Corporation of America (PCA). As a global leader in the fiber-based packaging market, GPK maintains a dominant position by leveraging its integrated mill-to-converter scale to facilitate the industry-wide transition from plastic to sustainable paper-based alternatives. Following a strategic leadership transition, the company is led by President and CEO Robbert Rietbroek, who assumed the role on January 1, 2026, bringing over 25 years of CPG pedigree from executive roles at Primo Brands, PepsiCo, and Kimberly-Clark. The financial team is headed by Charles D. Lischer, who serves as Senior Vice President, Chief Accounting Officer, and Interim CFO, drawing on a background from Teradata and The Coca-Cola Company. The Board of Directors is chaired by Philip R. Martens and includes notable independent directors such as Alessandro Maselli and Andrew Callahan. GPK is characterized by high institutional conviction, with approximately 99% of its shares held by major investment firms including Vanguard, BlackRock, and American Century.