Grove Collaborative Holdings Business Summary

Grove Collaborative Holdings, Inc. (GROV) is a leading sustainable consumer products company and the world’s first plastic-neutral retailer, operating as a certified B Corporation and Public Benefit Corporation. The company generates revenue through a hybrid direct-to-consumer (DTC) e-commerce model, combining flexible subscription services with a curated marketplace of over 200 third-party eco-friendly brands and its high-margin proprietary label, Grove Co. Its primary business segments encompass household cleaning, personal care, and a rapidly expanding health and wellness vertical focused on vitamins, minerals, and supplements (VMS). Positioned as a mission-driven alternative to mass-market retailers, Grove competes directly with The Honest Company, Public Goods, and Thrive Market, distinguishing itself through rigorous ingredient transparency and a commitment to being 100% plastic-free by 2025. Leadership is currently spearheaded by CEO Jeff Yurcisin, who joined in 2023 with a deep pedigree in e-commerce and private brands from his previous roles as CEO of Zulily and Shopbop, and as a senior executive at Amazon. Co-founder Stuart Landesberg, who led the company for over a decade, transitioned from Executive Chairman to Chairperson of the Board in early 2025, bringing a background in consumer and internet investment from TPG Capital and Lehman Brothers. The executive team is supported by CFO Tom Siragusa, who has overseen the company’s strategic shift toward profitability and cost discipline. Notable board members and investors include Larry Cheng of Volition Capital, which provided a significant $10 million growth investment in 2023, and Lead Independent Director John Replogle, the former CEO of Seventh Generation and Burt’s Bees.