Goosehead Insurance Business Summary

Goosehead Insurance, Inc. (GSHD) operates as a technology-enabled independent personal lines insurance agency, utilizing a dual-distribution model comprised of Corporate and Franchise segments. The company generates revenue primarily through first-year and renewal commissions on policies, initial and ongoing franchise fees, and contingent commissions from its network of over 200 carrier partners. Its proprietary technology platform, including the "Digital Agent" quoting tool, allows for high-volume comparison and placement of homeowners, automotive, and specialty insurance products. Goosehead competes directly with traditional brokers and digital platforms such as Kinsale Capital Group, Arthur J. Gallagher & Co., Brown & Brown, and SelectQuote, positioning itself as a disruptive, high-growth intermediary that leverages a scalable franchise engine to capture market share from legacy captive agent models. Founded in 2003 by Mark and Robyn Jones, the company is led by CEO Mark Miller, who assumed the role in July 2024 after serving as COO and bringing a pedigree of operational transformation from executive roles at Vista Equity Partners portfolio companies like Pluralsight and Marketo. The leadership team includes Mark E. Jones, Jr., who serves in the expanded dual role of Chief Financial Officer and Chief Operating Officer, and Justin Ricketts as Chief Technology Officer. Co-founder Mark E. Jones remains active as Executive Chairman, while Robyn Jones serves as Vice Chairman. The board of directors features notable industry veterans including Lead Independent Director Peter Lane and Bill Wade, a former Senior Partner at Bain & Company appointed in 2025 to spearhead AI-driven digital expansion.