HEALTHY CHOICE WELLNESS Business Summary

Healthy Choice Wellness Corp. (HCWC) operates as a diversified holding company primarily focused on the natural and organic grocery sector and holistic wellness services. The company generates revenue through high-volume retail transactions across its 19 physical locations—including regional brands such as Ada’s Natural Market, Mother Earth’s Storehouse, and GreenAcres Market—as well as through subscription-based digital wellness platforms and wholesale distribution of in-house baked goods. For the fiscal year 2025, HCWC reported record annual revenue of $78 million with a robust 39% gross margin, driven by its "Buy and Build" strategy of acquiring and optimizing local-first health food retailers. Direct competitors include Maison Solutions Inc. (MSS), Reborn Coffee (REBN), and Webuy Global Ltd (WBUY); HCWC distinguishes itself by functioning as a specialized consolidator that maintains the authentic community ties of its subsidiaries while leveraging corporate-level supply chain efficiencies and data-driven merchandising. The company is led by a veteran executive team that transitioned from its predecessor, Healthier Choices Management Corp. (HCMC), following a strategic spin-off in September 2024. Chairman and CEO Jeffrey Elliot Holman, J.D., brings extensive experience in corporate governance and legal strategy, having led the organization’s growth since 2013. He is supported by President and COO Christopher Santi, who oversees day-to-day operations with a background in sales management and psychology, and CFO John A. Ollet, a CPA with a high-pedigree financial background including prior roles at Systemax and Payless ShoeSource. The company’s institutional backing includes notable positions from Cantor Fitzgerald, L.P. and Renaissance Technologies LLC, reflecting a professionalized capital structure for a micro-cap entity focused on scaling its national footprint in the preventative healthcare and nutrition markets.