HARTE HANKS Business Summary

Harte Hanks Inc (HHS) is a global customer experience (CX) company that operates through a fee-for-service and project-based revenue model, primarily serving blue-chip clients in the technology, retail, and healthcare sectors. The company’s operations are organized into three core business segments: Marketing Services, which provides data-driven analytics and creative strategy; Customer Care, offering tech-enabled contact center solutions and sales support; and Fulfillment & Logistics Services, which manages high-volume mail and product distribution. Harte Hanks differentiates itself by integrating physical and digital touchpoints to optimize the end-to-end customer journey. In a competitive landscape dominated by large-scale holding companies like Publicis Groupe and WPP, as well as specialized firms such as Merkle and Stagwell, Harte Hanks positions itself as a high-touch, agile partner capable of executing complex, mid-market CX transformations. Founded in 1923 by Houston Harte and Bernard Hanks as a Texas-based newspaper group, the company has evolved into a modern marketing services powerhouse. The current leadership team is led by CEO Kirk Davis, who joined in 2023 to spearhead the company's strategic turnaround, and President David Fisher, who also serves as Chief Transformation Officer. The financial strategy is overseen by CFO David Garrison, while Elliott Peterson leads the firm’s technological initiatives as CTO. The company is governed by a board chaired by John H. Griffin, Jr., and includes notable independent directors such as Bradley Louis Radoff and Elizabeth Ross. Harte Hanks remains a publicly traded entity with significant institutional backing from major investors, including The Vanguard Group and BlackRock, reflecting its status as a legacy player undergoing a significant digital-first realignment.