HEINEKEN HOLDING N V Business Summary

Heineken Holding N.V. (HKHHY) functions as the controlling investment vehicle for the Heineken Group, generating 100% of its revenue through dividend distributions from its 50.005% stake in Heineken N.V. The operational entity is the world’s most international brewer, reporting 2025 revenue of €34.3 billion across four primary geographic segments: Europe, the Americas, Africa, Middle East & Eastern Europe, and Asia Pacific. The business model centers on a premium-led portfolio of over 300 brands, including Heineken®, Amstel, and Birra Moretti, alongside a dominant global position in the cider market. Following the 2026 integration of FIFCO’s Central American operations, the company is pivoting toward its "EverGreen 2030" strategy, which emphasizes digital scale through the "Freddyai" marketing platform and productivity-led savings. Heineken maintains its status as the global number-two brewer, trailing Anheuser-Busch InBev but leading Carlsberg Group and Molson Coors by leveraging a superior footprint in emerging markets and a high-margin focus on the "Beyond Beer" and non-alcoholic categories. Founded in 1864 by Gerard Adriaan Heineken and structured as a holding company in 1952 to preserve family independence, the firm is currently managed by a seasoned executive team. Dolf van den Brink serves as the Chairman of the Executive Board and CEO of Heineken N.V. (scheduled to step down in May 2026), supported by CFO Harold van den Broek, who was reappointed in 2025 following a successful tenure at Unilever and Reckitt. The group’s technological and digital transformation is spearheaded by Chief Digital & Technology Officer Ronald den Elzen. At the holding level, the Board of Directors is chaired by Jean-Marc Huët, who succeeded Maarten Das in 2025, and includes executive directors Charlene de Carvalho-Heineken—the company's largest individual shareholder—and Michel de Carvalho. Ownership remains concentrated in L’Arche Green N.V., a vehicle for the Heineken and Hoyer families holding 53.17% of the shares, with additional significant institutional backing from Gardner Russo & Quinn, BlackRock, and Vanguard.