HERBALIFE Business Summary

Herbalife Ltd. (HLF) operates as a global health and wellness company utilizing a direct-selling, multi-level marketing (MLM) business model. The company generates revenue through the sale of science-backed nutritional products across five primary segments: Weight Management (representing over 50% of net sales), Targeted Nutrition, Energy, Sports and Fitness, Outer Nutrition, and Literature/Promotional materials. Its geographic footprint spans 95 markets, with significant revenue contributions from North America, Asia Pacific, and Latin America. Herbalife competes directly with other major MLM and personal product entities such as USANA Health Sciences, Nu Skin Enterprises, Amway, and GNC, maintaining a dominant position as one of the top three largest direct-selling companies globally by revenue. Founded in 1980 by Mark Hughes, Herbalife is currently led by CEO Stephan Gratziani, a former top-tier independent distributor who assumed the role in May 2025 to spearhead the company’s "Herbalife 2.0" modernization strategy. The executive team includes Executive Chairman Michael O. Johnson, a veteran leader who previously served multiple tenures as CEO, and CFO John DeSimone, who returned to the role in 2024 to oversee financial restructuring and debt reduction. Technology and digital transformation are managed by CIO Marcus Sengol, who joined in 2024 to lead global enterprise technology and cybersecurity. The company is backed by major institutional investors including Vanguard Group and BlackRock, with a board of directors featuring notable figures such as Lead Director Perkins Miller and ESG expert Sophie L’Hélias.