HERTZ GLOBAL HLDGS Business Summary

Hertz Global Holdings Inc. (HTZ) operates as a leading global vehicle rental provider, generating revenue through a high-volume transactional model centered on short-term rentals, retail vehicle sales, and ancillary services. The company’s operations are divided into two primary segments: Americas Rental Car (RAC), which covers the U.S., Canada, and Latin America, and International RAC, spanning Europe, Africa, and Asia-Pacific. Hertz leverages a multi-brand strategy featuring Hertz, Dollar, and Thrifty to capture diverse customer segments from premium to value-oriented travelers. Currently, the firm is executing a "Back-to-Basics" turnaround strategy focused on optimizing fleet utilization and stabilizing residual values after a strategic pivot away from aggressive electric vehicle expansion. Hertz competes directly with Avis Budget Group, Enterprise Holdings, and Sixt, maintaining a top-tier market position with a significant share of the global airport and off-airport rental markets. Originally founded in 1918 by Walter L. Jacobs, the company is currently led by a revitalized executive team installed to drive operational recovery. Chief Executive Officer Wayne “Gil” West, formerly COO of Delta Air Lines and Cruise, oversees the strategic direction alongside EVP and CFO Scott Haralson, who previously served as CFO of Spirit Airlines. The technical and operational infrastructure is managed by EVP and COO Mike Moore and Chief Information and Technology Officer Dhriti Saha, both of whom joined or were promoted in late 2025 to modernize the company’s digital and fleet capabilities. Hertz is backed by a concentrated group of institutional investors, including Bill Ackman’s Pershing Square Capital Management, which holds a nearly 20% stake, as well as Knighthead Capital Management and Certares Management. The Board of Directors features notable industry veterans such as Chair Colin Farmer and former Home Depot CEO Frank Blake.