Innovation Beverage Group Business Summary

Innovation Beverage Group Ltd (IBG) operates a vertically integrated beverage platform specializing in the development, manufacturing, and multi-channel distribution of a portfolio comprising over 60 formulations across 13 alcoholic and non-alcoholic brands, including Australian Bitters, BitterTales, and Drummerboy. The company generates revenue through a three-tier distribution network, strategic wholesale partnerships, and a proprietary direct-to-consumer (D2C) ecosystem featuring marketplaces such as Bevmart and Wired For Wine. As of February 2026, IBG is executing a transformative strategic pivot through its merger with BlockFuel Energy Inc., transitioning toward a dual-revenue model that supplements its beverage operations with energy production and onsite digital asset mining powered by natural gas assets in Oklahoma. In the competitive landscape, IBG contends with players like Splash Beverage Group, Heritage Distilling Holding Company, and Reed’s Inc., distinguishing itself by leveraging its manufacturing infrastructure to pivot into the energy-to-digital infrastructure sector while maintaining its premium beverage footprint. The company was founded in 2018 by Sahil Beri, Amit Beri, and Meena Beri, with Sahil Beri currently serving as Chief Executive Officer. Beri holds a Master’s in Pharmacy and brings over a decade of industry experience, applying a science-led approach to product formulation and commercialization. The leadership team is further bolstered by Chief Sales Officer Genevieve Jodhan, the former CEO of Angostura Holdings Limited, and Chief Financial Officer Eric Yu, who possesses an extensive background in Big Four accounting and commercial finance. The board of directors includes Daniel Lanskey, a veteran of the energy and mining sectors, and Shawn Messner, Managing Director at Needham & Company. Notable institutional shareholders include Bank of America, Citigroup, and UBS Group AG, reflecting a diversified base of support as the company transitions into its new energy-focused operational phase.