Ituran Location & Control Business Summary

Ituran Location & Control Ltd. (ITRN) operates a high-margin, subscription-centric business model, generating approximately 73% of its revenue from recurring telematics service fees, supplemented by the sale of machine-to-machine (M2M) hardware. The company is organized into two primary segments: Telematics Services, which encompasses stolen vehicle recovery (SVR), fleet management, and connected-car platforms, and Telematics Products, which focuses on the design and manufacture of wireless communication infrastructure and tracking devices. As of early 2026, Ituran maintains a dominant market-leading position in Israel and Latin America, servicing over 2.5 million subscribers globally. Its primary direct competitors include global telematics giants such as Samsara and Geotab, as well as regional and technical peers like Gilat Satellite Networks and Harmonic; Ituran distinguishes itself through deep OEM integrations with manufacturers like Renault and Stellantis and a specialized focus on high-theft emerging markets. The company was founded in 1995 by Izzy Sheratzky and Professor Yehuda Kahane, following the acquisition of military-grade location technology from Tadiran. The current leadership team is characterized by exceptional stability, led by Co-CEOs Eyal Sheratzky and Nir Sheratzky, who have both served in executive capacities since the company’s inception. Supporting the executive suite are Chairman Ze’ev Koren, a retired Brigadier General with extensive strategic planning experience, and Deputy CEO Udi Mizrahi, who also serves as VP of Finance. Notable institutional backing includes Moked Ituran Ltd., the company's largest shareholder, alongside significant positions held by global asset managers such as BlackRock and More Investment House.