Company information
- Ticker
- IVDN
- Country
- United States
- Sector
- Consumer Discretionary
- Industry
- Retail
INNOVATIVE DESIGNS Business Summary
Innovative Designs Inc (IVDN) operates a manufacturing and marketing business model centered on its proprietary, patented Insultex technology—a low-density foamed polyethylene material characterized by its buoyancy and thermal resistance. The company generates revenue through two primary segments: Housewrap and Apparel. The Housewrap segment, which serves as the company's leading revenue driver as of early 2026, produces Insultex House Wrap and seam tape for the building construction industry, while the Apparel segment markets the Arctic Armor line of cold-weather recreational and industrial clothing. Revenue is primarily derived from product sales across the United States and Canada, facilitated by a network of independent sales agents, retailers, and direct-to-consumer digital channels. Within the competitive landscape, IVDN operates as a high-performance niche player against industrial giants such as DuPont de Nemours, Kimberly-Clark, Stryker, and Mustang Survival Mfg, distinguishing itself through its unique R-6 rated vacuum cell insulation technology. Leadership is currently spearheaded by Joseph A. Riccelli Jr., who serves as the Chief Executive Officer, President, and Chief Financial Officer, having assumed the permanent CEO role in January 2025. The company was founded in 2002 by Joseph Riccelli Sr., who continues to serve as the Chairman of the Board. Supporting the executive suite is Gregory P. Domian, Vice President of Sales & Marketing, who oversees the expansion of the company's distribution network. The Board of Directors includes notable members such as John Spagnolo, an accomplished real estate developer with strategic ties to major homebuilders like D.R. Horton and NVR, and Donald Vincent Garlotta, who serves as Secretary. This leadership team has recently focused on achieving record-breaking quarterly sales and securing renewed high-level product certifications to expand market penetration in the energy-efficient construction sector.