JONES SODA Business Summary

Jones Soda Co. (JSDA) operates a multi-channel beverage platform generating revenue through the production, wholesale distribution, and licensing of premium craft sodas and functional drinks. The company’s business is divided into three primary segments: Core Soda, which includes its signature cane-sugar glass bottles, cans, and fountain products; Modern Soda, featuring functional and health-conscious brands like Pop Jones and Fiesta Jones; and Adult Beverages, specifically its hemp-derived Delta-9 (HD9) THC line under the Mary Jones brand. Following the $3 million divestiture of its marijuana-derived THC assets in mid-2025, the company has pivoted toward high-velocity retail partnerships, exemplified by a major 2026 expansion of its Costco program across North America. Jones Soda competes directly with craft players like Boylan Bottling and functional brands like Bai, while maintaining a niche position as a premium, culturally-driven alternative to mass-market titans such as National Beverage Corp. and Keurig Dr Pepper. Originally founded in 1986 by Peter van Stolk, the company is currently led by a revitalized executive team installed in 2025 to drive a strategic turnaround. Chief Executive Officer Scott Harvey, formerly Brand President of Dunn Brothers Coffee and an executive at Black Rifle Coffee, spearheads the firm's operational shift alongside CFO Brian Meadows, who joined from Simply Better Brands Corp. The leadership team is further bolstered by COO Darcey Macken and CMO Eric Schnabel, both appointed in late 2025 to accelerate retail penetration and brand modernization. Governance is overseen by Chairman Paul Norman, a 30-year veteran of the Kellogg Company, and a board that includes seasoned CPG leaders like Clive Sirkin (former Kellogg Chief Growth Officer) and Mark Murray. Notable institutional influence remains tied to strategic board placements and private lending facilities designed to support the company's transition into a diversified, profitable beverage house.