JX Luxventure Group Business Summary

JX Luxventure Group Inc. (JXG) is a diversified technology and services provider headquartered in Haikou, China, operating through three primary business segments: Tourism Products, Technology, and Cross-Border Merchandise. The company generates revenue through transaction fees from airline ticketing and travel package curation, software licensing and equipment sales for cross-border operations management, and direct sales of high-demand consumer goods including cosmetics, healthcare products, and pre-owned electric vehicles. JXG leverages its B2B SaaS solutions to integrate duty-free e-commerce with traditional tourism, positioning itself as a tech-enabled intermediary for high-net-worth families and business clients. Its direct competitors include Cheetah Net Supply Chain Service (CTNT), Greenlane (GNLN), and Alliance Entertainment (AENTW), against whom JXG maintains a niche by focusing on the intersection of luxury tourism and cross-border logistics within the Chinese market. The company is led by Chief Executive Officer and Co-Chairwoman Sun Lei (also known as Ice), who also serves as the Interim CFO and holds a significant 26.74% stake following recent debt-for-equity conversions. Sun Lei brings an academic pedigree from Emlyon Business School and has been instrumental in the company’s transition from its legacy fashion roots into a diversified technology holding. The executive team includes Co-Chairman Hui Dan Li and Chief Technology Officer Zie Liu, who oversee the firm’s strategic expansion into AI-driven tourism software. Notable institutional support includes positions from Virtu Financial LLC and Two Sigma Securities LLC, while the board recently solidified long-term talent alignment by adopting the 2026 Equity Incentive Plan in January 2026.