KIDOZ Business Summary

Kidoz Inc. (KDOZF) is a leading mobile advertising technology developer specializing in privacy-first, contextual engagement for the global kids, teen, and family markets. The company generates the vast majority of its revenue through its proprietary AdTech advertising network, utilizing a managed and programmatic media model that includes a Supply-Side Platform (SSP), Demand-Side Platform (DSP), and Ad Exchange. Business operations are centered on two primary divisions: the Kidoz Safe Ad Network, which provides COPPA and GDPR-K compliant advertising for audiences under 13, and the Prado division, which leverages the same underlying technology for non-child, all-ages mobile gaming audiences. The company’s competitive edge is driven by its proprietary SDK—integrated into over 5,000 mobile apps—and the Kite IQ AI engine, which enables high-performance targeting without the use of personal identifiers or tracking. Kidoz competes directly with specialized firms such as SuperAwesome (Epic Games) and TotallyAwesome, as well as broader AdTech players like Digital Turbine and Alphabet, positioning itself as the market leader in the highly regulated, safety-certified mobile gaming niche. The leadership team is anchored by CEO Jason Williams, who has led the company since 2022 and holds an MBA from the University of Warwick with a background in strategic marketing and business development. He is supported by Chairman T.M. (Tarrnie) Williams, a veteran of the gaming industry and former CEO of Electronic Arts Canada, and President Eldad Ben Tora, a co-founder of Kidoz Ltd. and serial entrepreneur who previously served as Chief Product Officer at BlueSnap. In February 2026, the company further strengthened its executive ranks by appointing John Nolie, a veteran kids-advertising executive and co-founder of batteryPOP, as Vice President of Sales for North America to accelerate direct-to-brand revenue. The Board of Directors includes notable industry figures such as Moshe David, CEO of TIBA, and licensing expert C. Kalborg, while the company maintains a strong institutional and insider ownership base, including significant stakes held by Norma Investments Ltd. and Ordan Enterprises Ltd.