KNOREX Business Summary

Knorex Ltd. (KNRX) is a B2B technology provider specializing in AI-driven programmatic advertising through its flagship cloud-based platform, Knorex XPO. The company generates revenue through a diversified mix of platform subscription fees, managed service activations, and professional consulting services. Its primary business segment focuses on Advertising Management and Execution (AMX), providing a unified interface for marketers to orchestrate cross-channel campaigns across social media, search, Connected TV (CTV), and digital-out-of-home (DOOH) media. As of February 2026, the company has expanded its technological moat with the launch of an agentic AI-ready Ads API, positioning itself as a foundational infrastructure layer for autonomous, natural-language-driven marketing workflows. Knorex competes directly with programmatic leaders such as StackAdapt, Viant Technology, Basis Technologies, and The Trade Desk, distinguishing itself as a high-agility, AI-native alternative for mid-market and enterprise clients seeking deep cross-channel automation and interoperability. The company was founded by Dr. Khar Heng Choo (Justin Choo), who serves as CEO and Chairman, bringing over 15 years of adtech expertise and a PhD-level background in digital marketing systems. The leadership team was recently bolstered by the January 2026 appointment of Chief Financial Officer Ning (Michael) Sun, a capital markets veteran with prior senior experience at U.S.-listed firms Jiayin Group and Fang Holdings. Other key members include President Wilson Chandra, an entrepreneur with 25 years of experience in global business acceleration, and VP of Product and Engineering Abhishek Kumar, who leads the firm’s global R&D centers. Knorex is supported by a board that includes independent director Jayant Kadambi, a co-founder of YuMe, and has previously secured institutional backing from investors such as Ritz Venture Capital.