COCA COLA FEMSA SAB DE CV Business Summary

Coca-Cola FEMSA, S.A.B. de C.V. (KOF) operates as the world’s largest franchise bottler of Coca-Cola products by sales volume, generating revenue through the production, marketing, and distribution of a diverse beverage portfolio. Its primary revenue streams are derived from the sale of sparkling beverages, which include the Coca-Cola, Fanta, and Sprite brands, alongside a growing segment of still beverages such as juices, water, teas, and sports drinks. The company’s operations are organized into two main geographical segments: Mexico and Central America, and South America, with a significant recent expansion into the Philippines market. KOF maintains a dominant market position, serving over 270 million consumers across more than 2.2 million points of sale. It competes directly with other major bottling and beverage entities, including Arca Continental, PepsiCo (and its regional partners like GEPP and Ambev), and Coca-Cola Europacific Partners, distinguishing itself through its massive scale, sophisticated route-to-market digital tools like the Juntos+ platform, and high cold-drink asset density. Originally established in 1991 as a joint venture between Fomento Económico Mexicano (FEMSA) and The Coca-Cola Company, the firm is currently led by CEO Ian M. Craig García, a veteran with over 27 years of industry experience who previously served as COO of the company's Brazilian operations. The executive team includes CFO Gerardo Cruz Celaya and Chief Digital and Technology Officer Ignacio Echevarría Mendiguren, who spearheads the company’s digital transformation and omnichannel strategy. The Board of Directors is chaired by José Antonio Fernández Carbajal, the Executive Chairman of FEMSA, and includes high-profile representatives from The Coca-Cola Company, such as its President and CFO John Murphy. The company’s ownership structure is characterized by concentrated voting power, with FEMSA holding a 56% controlling interest and The Coca-Cola Company maintaining a 33% voting stake, alongside significant institutional backing from major global asset managers.