36Kr Holdings Business Summary

36Kr Holdings Inc. (KRKR) operates as a prominent technology-focused business services platform dedicated to China’s "New Economy" sector. The company utilizes a multi-channel revenue model primarily driven by online advertising services, enterprise value-added services, and subscription-based offerings. Its enterprise segment provides integrated marketing, consulting, and offline events, while its subscription services cater to institutional investors and individual professionals seeking proprietary industry data. As of early 2026, the company has aggressively integrated generative AI into its ecosystem, launching AI-driven content tools and corporate intelligence agents to enhance operational efficiency. In the competitive landscape, 36Kr competes with business service providers and niche media platforms such as PSQ Holdings (PSQH), Stran & Company (SWAG), and Phunware (PHUN), positioning itself as a specialized gateway for global investors and enterprises to access China’s high-growth technology and innovation markets. The company’s leadership is spearheaded by Dagang Feng, who has served as Chief Executive Officer since 2019 and assumed the role of Chairman of the Board in May 2025. Feng brings over 15 years of expertise in media and venture capital, having previously served as a senior investment manager at Matrix Partners China and co-founded YiMagazine. The executive team includes Chief Financial Officer Xiang Li, appointed in August 2024, who possesses nearly two decades of financial management experience from roles at Samsung and Sony Ericsson, and Chief Content Officer Yang Li. Founded in 2010 by Liu Chengcheng, the company is backed by a high-pedigree investor base that includes Ant Group, Matrix Partners China, and institutional shareholders such as Morgan Stanley and UBS Group AG.