LEAFBUYER TECHNOLOGIES Business Summary

Leafbuyer Technologies, Inc. (LBUY) operates as a specialized marketing technology platform for the legal cannabis industry, primarily generating revenue through a SaaS-based subscription model. Its core business segments encompass the Leafbuyer.com consumer discovery portal, a robust loyalty and retention platform, and a proprietary SMS/MMS messaging engine. As of early 2026, the company has pivoted to address industry-wide regulatory shifts, specifically restructuring its messaging platform to ensure 100% compliance with FCC 10DLC and age-gating requirements—a move necessitated by a significant revenue contraction in late 2025. In a market dominated by larger aggregators like Weedmaps (WM Technology) and Leafly (LFLY), as well as point-of-sale integrators like Dutchie and Jane Technologies, Leafbuyer positions itself as a high-ROI retention partner, leveraging its "Total Network Solution" to bridge the gap between consumer discovery and long-term brand loyalty. The company is led by a founding executive team with deep roots in scalable digital infrastructure and media sales. Kurt Rossner, Co-founder and Chief Executive Officer, is a serial entrepreneur who previously served as a Vice President at Micron Technology and held management roles at MCI Telecommunications. Michael G. Goerner, Co-founder and Chief Technology Officer, brings a high-level technical pedigree as the former lead developer of the original MapQuest.com and a software architect for Major League Baseball and military defense contractors. Mark Breen serves as the Chief Operating Officer and VP of Business Development, drawing on his experience as a sales executive for major media entities including CBS and NBC. While the company operates as a micro-cap entity with a lean board structure, its leadership remains focused on navigating current liquidity challenges and regulatory headwinds through strategic channel partnerships and platform innovation.