Locafy Business Summary

Locafy Ltd (LCFY) is a specialized software-as-a-service (SaaS) technology company that generates revenue through recurring subscription fees, advertising, and licensing of its proprietary "entity-based" search engine optimization (SEO) platform. The company operates through two primary business segments: Publishing and SEO Agency. Its core value proposition centers on the "Localizer" product suite, which programmatically deploys AI-search-ready landing pages and automated listings to improve proximity-based visibility in traditional search engines and emerging AI platforms (AEO). As of March 2026, Locafy has transitioned to a partner-led go-to-market model, notably scaling its footprint in the U.S. insurance and home services sectors through strategic integrations with platforms like Experience.com and LoHi Digital. Within the competitive landscape, Locafy competes directly with Yext, Birdeye, Moz Local, and Semrush, positioning itself as a high-velocity, cost-effective alternative that achieves ranking results in 30–60 days compared to traditional 12-month SEO cycles. The company is led by Founder and CEO Gavin Burnett, a digital media veteran who previously founded BigRedSky and scaled it to a national business before its acquisition by Thomson Reuters. In March 2026, the leadership team was further strengthened by the appointment of Jason Jackson as Chief Operating Officer following the acquisition of Growth Pro Agency, and the establishment of a U.S. headquarters in St. Louis, Missouri. Financial oversight is managed by CFO Melvin Tan, who brings nearly two decades of experience from global tech firms including Gemcom Software International. The Board is chaired by Collin Visaggio, the former CFO of InterOil Corporation, who famously led its NYSE listing and subsequent multi-billion dollar sale to Exxon Mobil. This executive core is supported by a board of seasoned professionals, including Ranko Matic and Andrea Betti, focusing on aggressive North American commercial expansion and AI search optimization.