LEVI STRAUSS & Business Summary

Levi Strauss & Co. (LEVI) is a global leader in the apparel industry, primarily generating revenue through the design, marketing, and sale of denim and casual wear across three geographic segments: the Americas, Europe, and Asia. The company’s revenue model has shifted toward a direct-to-consumer (DTC) first strategy, which now accounts for approximately 50% of total net revenues, complemented by a robust wholesale network and a growing e-commerce presence. Its brand portfolio includes the iconic Levi’s® flagship, Signature by Levi Strauss & Co.™, Denizen®, and the activewear brand Beyond Yoga®, while the company is currently finalizing the divestiture of its Dockers® brand to focus on its core denim lifestyle categories. In the competitive landscape, LEVI contends with Kontoor Brands (Wrangler and Lee), PVH Corp (Calvin Klein and Tommy Hilfiger), and Gap Inc. As of early 2026, LEVI maintains its position as the world's premier denim brand, leveraging a premiumization strategy and category expansion into tops and women’s apparel to outpace traditional competitors in market share and brand equity. Founded in 1853 by Bavarian immigrant Levi Strauss, the company remains anchored by the Strauss-Haas family legacy, with descendant Daniel Geballe serving on the Board of Directors. The current executive leadership is headed by President and CEO Michelle Gass, the former CEO of Kohl’s and a long-time Starbucks executive, who succeeded Chip Bergh in 2024 to spearhead the company’s digital and DTC transformation. Supporting her is Harmit Singh, the Chief Financial and Growth Officer, who brings extensive experience from Hyatt and Yum! Brands, and Jason Gowans, the Chief Digital and Technology Officer, who previously led digital efforts at Nordstrom. The board is chaired by Robert Eckert, former CEO of Mattel, and includes notable industry veterans such as Jenny Ming (former Old Navy President) and Christopher McCormick (former L.L. Bean CEO). This leadership team is focused on achieving a $10 billion revenue target by scaling global talent hubs and integrating AI-driven efficiencies across the supply chain.