LFTD PARTNERS Business Summary

LFTD Partners Inc. (LIFD) operates as a diversified holding company primarily through its wholly-owned subsidiary, Lifted Made, generating revenue through the manufacture, wholesale distribution, and direct-to-consumer (DTC) sale of hemp-derived cannabinoid and alternative lifestyle products. The company’s primary business segments include its flagship hemp-derived cannabinoid line under the award-winning Urb brand, alternative psychoactive products such as the Silly Shruum psychedelic line, and a strategic expansion into the regulated marijuana market in Illinois. As of early 2026, the company is aggressively diversifying its portfolio to mitigate risks associated with the federal ban on intoxicating hemp-derived consumables effective November 2026, which historically accounted for nearly half of its sales. LIFD competes directly with Charlie's Holdings, Inc. (CHUC), VPR Brands LP (VPRB), and Synergy CHC Corp. (SNYR), positioning itself as a high-agility innovator that leverages a vertically integrated supply chain to rapidly commercialize emerging alternative compounds ahead of larger, more rigid competitors. LIFD is led by a seasoned executive team with deep expertise in corporate law, finance, and the alternative product industry. Gerard M. "Gerry" Jacobs, J.D., serves as Chairman and CEO, bringing over 18 years of leadership experience from his tenure at the company’s predecessor, Acquired Sales Corp. Nicholas S. "Nick" Warrender, the founder of Lifted Made, serves as Vice Chairman and COO, providing the entrepreneurial vision and product development expertise that scaled the Urb brand to national prominence. The financial operations are managed by William C. "Jake" Jacobs, CPA, who serves as President and CFO. The leadership team is supported by a board that includes Lead Outside Director Vincent J. Mesolella, a prominent real estate developer and former public official. This core team maintains significant insider ownership, aligning management interests with shareholders as they navigate the transition from the unregulated hemp market into the federally and state-regulated cannabis and wellness sectors.