LiveWire Group Business Summary

LiveWire Group, Inc. (LVWR) operates as a pure-play electric motorcycle manufacturer, generating revenue primarily through the direct and wholesale sale of high-performance electric vehicles, components, and apparel. The company is organized into two primary business segments: Electric Motorcycles, which focuses on the design and sale of premium on-road and off-road bikes (including the flagship ONE, S2 Del Mar, and the newly launched S4 Honcho platform), and STACYC, which produces electric balance bikes for the youth market. Following its May 2026 acquisition of Dust Motorcycles, LiveWire has expanded its revenue streams into the rapidly growing electric off-road category. The company maintains a dominant market position with a 76% share of the U.S. 50+ kW on-road electric motorcycle segment, competing directly against manufacturers such as Zero Motorcycles, Energica Motor Company, and Gogoro while leveraging the extensive retail and manufacturing infrastructure of its parent company. Originally incubated within Harley-Davidson, Inc. and spun off as a public entity in 2022, LiveWire is led by CEO Karim Donnez, who previously served as President of the Marine Group at Bombardier Recreational Products (BRP). The leadership team includes Chairman Jonathan Root, who concurrently serves as the CFO of Harley-Davidson, and Ryan Ragland, the Head of Product Development and Design. The company was founded under the vision of Jochen Zeitz, who served as the founding Chairman and CEO until late 2025. LiveWire's strategic direction is heavily influenced by its major stakeholders, with Harley-Davidson maintaining majority ownership and the Taiwanese powersports giant Kymco serving as a key strategic investor and manufacturing partner. The board also features notable industry veterans such as William L. Cornog, formerly of KKR Capstone, and Bryan Niketh, who joined in early 2026 to bolster the company's operational scaling efforts.