MIXED MARTIAL ARTS GROUP Business Summary

Mixed Martial Arts Group Ltd (NYSE American: MMA) operates as a technology-driven ecosystem for the global combat sports industry, generating revenue through a multi-tiered model of SaaS subscriptions, transaction fees, and licensing. The company’s primary business segments include BJJLink, a gym management and payment processing platform; TrainAlta, which offers structured consumer training programs like the Warrior Training Program; Hype, a marketing and lead generation tool for gym owners; and MixedMartialArts.com, a digital community and media hub. In early 2026, the company significantly expanded its revenue potential by integrating Web3 and digital finance initiatives, including a tokenized ecosystem and stablecoin payment rails developed in partnership with World Liberty Financial. MMA positions itself as a specialized vertical integrator within the $171 billion martial arts market, competing directly with broader fitness and wellness technology firms such as Endeavor Group Holdings, MEDIROM Healthcare Technologies, The Beachbody Company (BODI), and Allurion Technologies. The company is led by Founder and CEO Nick Langton, a Harvard Business School alumnus with over 25 years of financial services experience, alongside Co-founder and CTO James Fleet, who previously scaled digital programs for major Australian retailers. The founding team includes world-renowned MMA coach John Kavanagh, who serves as Co-founder and Head Coach. The executive suite is supported by CFO Neale Java, a specialist in scaling global tech firms. The company’s board and advisory structure features high-profile industry figures, including Chairman Vaughn Taylor, UFC commentator Laura Sanko, and global sports icon Conor McGregor, who is a major shareholder and advisory board member. Recent strategic growth has been bolstered by high-profile backing from Donald Trump Jr., who serves as a Strategic Advisor, and institutional investment from digital asset manager JellyC.