Marti Technologies Business Summary

Marti Technologies, Inc. (MRT) operates as Turkey’s leading mobility super-app, primarily generating revenue through a transactional pay-per-ride model across its multi-modal fleet and recurring revenue via its "Marti Pass" subscription service. The company’s operations are bifurcated into two core segments: Micro-mobility, which manages an extensive fleet of electric scooters, e-bikes, and e-mopeds, and Ride-hailing, anchored by its "TAG" (Marti Motor) platform that facilitates carpooling and taxi-hailing services. Marti leverages a proprietary software stack to optimize fleet deployment and battery management, maintaining a dominant market share in major Turkish urban centers like Istanbul, Ankara, and Izmir. Its primary competitors include local micro-mobility players BinBin and Hop, as well as ride-hailing giants Uber and BiTaksi; Marti distinguishes itself by offering a vertically integrated ecosystem that bridges the gap between short-distance micro-mobility and long-distance ride-hailing within a single user interface. The company was founded in 2018 by siblings Oğuz Alper Öktem (CEO) and Sena Öktem, who leveraged their backgrounds in management consulting and technology to scale the first micro-mobility platform in the region. The leadership team is anchored by Oğuz Alper Öktem, a former McKinsey consultant, and Chief Technology Officer Erdem Selim, who oversees the firm’s algorithmic dispatch and fleet management systems. Marti’s growth has been backed by high-profile institutional investors, including the European Bank for Reconstruction and Development (EBRD), Beco Capital, and Autotech Ventures. Following its 2023 public listing on the NYSE via a merger with Galata Acquisition Corp, the company has maintained a board of directors that integrates regional operational expertise with international capital markets experience, positioning the firm as a key player in the emerging markets mobility landscape.