My Size Business Summary

My Size, Inc. (MYSZ) operates as an omnichannel fashion-technology provider that generates revenue through a diversified mix of B2B SaaS licensing, direct e-commerce product sales, and transaction fees from its circular economy platforms. The company’s primary business segments include its AI-driven measurement solutions (MySizeID, Naiz Fit, and the recently integrated ShoeSize.Me), which provide sizing recommendations to over 70 enterprise clients like Levi’s and Moschino, and its inventory management divisions, Orgad and Percentil. Orgad serves as an Amazon-focused overstock distribution engine, while Percentil operates a managed secondhand marketplace across Europe. In late 2025, the company further expanded its footprint by launching 10peaks, a regional distribution subsidiary for brands such as Fabletics. My Size competes directly with sizing technology firms like True Fit and Virtusize, as well as broader software peers such as Locafy and Banzai International, positioning itself as a micro-cap "AI roll-up" specialist focused on the dual challenges of high return rates and inventory inefficiency. The company was founded by CEO Ronen Luzon, a serial entrepreneur with a background in medical devices and security infrastructure through his previous venture, Malers. The current leadership team includes Chief Financial Officer Oren Elmaliah, who transitioned from the board to the executive suite in April 2025, and Chief Operating Officer Billy Pardo, who also serves as Chief Product Officer. Strategic growth is spearheaded by Chief Growth Officer Borja Cembrero Saralegui, the former co-founder of Naiz Fit. The board was recently strengthened by the 2025 appointment of financial expert Roy Golan as Audit Committee Chair. Notable institutional backing includes positions from Armistice Capital, DRW Securities, and Susquehanna International Group, as the management team focuses on regaining Nasdaq compliance and achieving a $15 million revenue target for the 2026 fiscal year.