NATURAL HEALTH TRENDS Business Summary

Natural Health Trends Corp. (NHTC) is an international direct-selling and e-commerce company that generates revenue through the sale of premium personal care, wellness, and lifestyle products under the NHT Global brand. The company’s business model relies on a global network of independent members who purchase products for personal use or resale, supported by an e-commerce platform. Its operations are categorized into five primary segments: Wellness (dietary supplements and vitamins), Herbal (herbal supplements), Beauty (skincare and body care), Lifestyle (weight management and topical gels), and Home (appliances such as air purifiers). As of early 2026, NHTC maintains a high geographic concentration in Greater China, with its Hong Kong subsidiary contributing approximately 82% of total revenue. The company competes directly with wellness and direct-selling firms such as Natural Alternatives International (NAII), United-Guardian (UG), and Synergy CHC (SNYR), positioning itself as a specialized small-cap player with a strategic focus on the Asian consumer market. The company’s leadership is led by President and Director Chris Sharng, who has served as the principal executive officer since 2007 and brings a background in international finance from roles at Mattel, Inc. and NorthPole Limited. Sharng, a Columbia University MBA, is supported by Senior Vice President and CFO Scott Davidson, who has overseen the firm’s financial operations since 2007 and previously served as an Audit Manager at Arthur Andersen. While the company was originally incorporated in 1988, its modern strategic direction is guided by a board of directors chaired by Randall A. Mason, the founder of Marden Rehabilitation Associates. Notable institutional investors include Renaissance Technologies and Osaic Holdings, while the George K. Broady family trusts remain significant long-term stockholders, maintaining a substantial influence on the company’s capital structure and governance.