NU SKIN ENTERPRISES Business Summary

Nu Skin Enterprises, Inc. (NUS) is a global beauty and wellness leader operating a social commerce-driven direct-selling model across nearly 50 international markets. Revenue is primarily generated through the sale of premium anti-aging personal care products and nutritional supplements, organized into three strategic segments: Nu Skin (skincare and beauty devices), Pharmanex (wellness and dietary supplements), and Rhyz (a strategic ecosystem of manufacturing and technology investments). As of February 2026, the company is executing a major strategic pivot toward "intelligent wellness," centered on the global rollout of the Prysm iO AI-powered wellness platform and a formal market entry into India via a digital-first infrastructure partnership with Infosys. Nu Skin maintains a premium market position relative to direct competitors like Herbalife, Amway, USANA Health Sciences, and Mary Kay by leveraging its proprietary ageLOC technology and a "beauty-from-within" product philosophy that integrates connected hardware with topical and ingestible solutions. Founded in 1984 by Blake Roney, Sandie Tillotson, and Steven Lund (who currently serves as Executive Chairman), Nu Skin is led by President and CEO Ryan Napierski, a 30-year company veteran with an MBA from Duke University who has spearheaded the firm's transition to a digital-first affiliate platform. The executive leadership team includes EVP and CFO James Thomas, who leads capital allocation and M&A strategies following his tenure as Chief Accounting Officer, and SVP and CTO Joe Sueper, who oversees the Vera and Stela mobile ecosystems. Product innovation is directed by EVP and Chief Product Officer Steve Hatchett, an industry expert with over three decades of experience in wellness design and manufacturing. The board is further anchored by Lead Independent Director Daniel Campbell, a former CFO of WordPerfect, and recently appointed directors such as James M. Winett and Mark A. Zorko, ensuring robust corporate governance as the company scales its technological and geographic footprint.