Nayax Business Summary

Nayax Ltd. (NYAX) operates as a leading end-to-end retail technology platform specializing in unattended commerce and global payment enablement. The company utilizes a diversified revenue model centered on three primary pillars: transaction processing fees (accounting for over 50% of revenue), recurring SaaS subscription fees for its cloud-based management suite, and hardware sales of proprietary point-of-sale (POS) terminals like the VPOS Touch and Onyx. Nayax’s business segments have expanded beyond its core unattended retail roots (vending, laundromats, and kiosks) into high-growth verticals such as electric vehicle (EV) charging via its EV Meter and Lynkwell divisions, and traditional retail through its acquisition of Retail Pro International. In a competitive landscape featuring players like PayRange, Crane Payment Innovations (CPI), and Moneris, Nayax distinguishes itself as a comprehensive, hardware-agnostic ecosystem that integrates telemetry, payment processing, and consumer loyalty tools into a single global platform. Founded in 2005, Nayax is led by Co-Founder, CEO, and Chairman Yair Nechmad, who brings extensive consumer marketing pedigree from previous leadership roles at Eden Springs and the Central Bottling Company (Coca-Cola Israel). He is supported by Co-Founder and CTO David Ben Avi, a veteran technologist with a background in scaling multiple technology start-ups. The executive team includes CFO Sagit Manor, formerly of Verifone, and President Keren Sharir, who oversees global marketing and strategic growth. The company’s institutional backing is robust, featuring significant positions from Capital World Investors, Vanguard Group, and Goldman Sachs, alongside early-stage support from SafeCharge. As of early 2026, the leadership remains heavily aligned with shareholders, with Nechmad maintaining a substantial 23% ownership stake, ensuring a founder-led approach to the company's aggressive international expansion and M&A strategy.