Once Upon a Farm, PBC Business Summary

Once Upon a Farm, PBC (OFRM) operates as a high-growth, omnichannel consumer packaged goods company specializing in organic, cold-pressed nutrition for infants and children. The firm generates revenue primarily through retail transactions across more than 25,000 doors—including major accounts like Target, Walmart, and Whole Foods—and via a robust e-commerce presence on Amazon and its own direct-to-consumer platform. Its business segments are anchored by its signature refrigerated fruit and veggie pouches, recently expanded by high-velocity product lines such as Soft-Baked Bars and Refrigerated Protein Bars designed to extend the consumer lifecycle into late childhood. Positioned as the #1 brand driving dollar growth in the fresh baby food category, OFRM competes directly with legacy players like Nestlé (Gerber) and Danone (Happy Family Organics), as well as digital-native challengers such as Cerebelly and Little Spoon, maintaining a competitive edge through its proprietary network of over 3,200 in-store baby-aisle coolers. The company was founded in 2015 by Cassandra Curtis and Ari Raz, with industry veteran John Foraker and actress Jennifer Garner joining as co-founders in 2017 to scale the brand. The current leadership team is led by Foraker, who serves as CEO and Chair following his successful tenure as CEO of Annie’s, alongside Lawrence Waldman as President and CFO, Cassandra Curtis as Chief Innovation Officer, and Jennifer Garner as Chief Brand Officer. Following its February 6, 2026, initial public offering on the NYSE, the company remains backed by a sophisticated board and notable institutional investors, including CAVU Venture Partners, S2G Ventures, and Cambridge Companies SPG, which collectively support the firm’s mission-driven transition from a private disruptor to a leading public benefit corporation in the global childhood nutrition market.