OLAPLEX HOLDINGS Business Summary

Olaplex Holdings, Inc. (OLPX) is a science-enabled prestige beauty company that generates revenue through the global sale of patent-protected hair repair and strengthening products. The company operates an omnichannel distribution model across three primary segments: Professional (sales to salons and stylists), Specialty Retail (partnerships with retailers like Sephora and Ulta), and Direct-to-Consumer (e-commerce). As of March 2026, Olaplex is executing its "Bonds & Beyond" strategy, expanding its clinical bond-building technology into broader health and beauty verticals following the 2025 acquisition of Pervala Bioscience. In the competitive landscape, Olaplex maintains a leading position in the prestige hair care category, competing directly with K18 (Unilever), L’Oréal Professionnel, Kérastase, and Living Proof by leveraging its unique chemical formulations to drive high-margin product sell-through. The company was founded in 2014 by Dean and Darcy Christal, utilizing foundational chemistry developed by Dr. Eric Pressly and Dr. Craig Hawker. Under the current leadership of CEO Amanda Baldwin—who joined in late 2023 from Supergoop! and previously held executive roles at LVMH and L Catterton—Olaplex has undergone a significant management and brand refresh. The executive team includes Catherine Dunleavy, who serves as both Chief Operating Officer and Chief Financial Officer, bringing a pedigree from Nike and Away. The company is backed by major institutional investor Advent International, which maintains a significant presence on the board through David Mussafer. Other notable board members include retail veterans Jerome Griffith (formerly of Lands' End and Tumi) and Pamela Edwards (formerly of Victoria’s Secret), who provide strategic oversight for the company’s global retail expansion.