Proficient Auto Logistics Business Summary

Proficient Auto Logistics, Inc. (PAL) operates a specialized, non-unionized freight model focused on the North American finished vehicle logistics market, reporting $430.4 million in 2025 revenue. The company generates revenue through two primary segments: Truckload and Brokerage. The Truckload segment utilizes a fleet of approximately 1,145 transport vehicles to deliver vehicles from production facilities and ports to dealerships, while the Brokerage segment manages customer relationships and leverages third-party carriers to maximize network density and asset utilization. As of early 2026, PAL ranks as the third-largest auto hauler in the United States by fleet size. It competes directly with industry leaders United Road Services and Jack Cooper Investments, as well as specialized carriers like Cassens Transport and Hansen & Adkins, positioning itself as a high-growth, asset-right alternative to traditional unionized incumbents. Formed in 2023 via the strategic consolidation of five founding companies—Delta, Deluxe, Sierra Mountain, Proficient Transport, and Tribeca—PAL is led by Chairman and CEO Richard (Rick) D. O’Dell, the former CEO of Saia Inc. The executive team includes President and COO Amy Rice, a veteran of CSX and former CEO of Sy-Klone International, and CFO Bradley J. Wright, who previously served as CFO of PMC Consolidated Holdings. Technology initiatives are directed by VP of Technology Bekah Herren. The company’s board of directors features high-pedigree industry leaders, including James B. Gattoni (CEO of Landstar System) and Douglas Col (CFO of Saia), providing deep institutional expertise following the firm’s 2024 NASDAQ listing.