Polibeli Group Business Summary

Polibeli Group Ltd (PLBL) operates as a high-growth digital supply chain and B2B e-commerce platform, serving as a key Southeast Asian subsidiary of the global Xingyun Group. The company generates revenue primarily through a combination of direct goods trading (wholesale) and transaction-based service fees facilitated by its proprietary "Xingyun Global" ecosystem. Its business model integrates logistics, capital flow, and information flow to streamline the cross-border distribution of consumer electronics, household appliances, skincare, and health-care products. While headquartered in Jakarta, Indonesia, the company maintains a significant cross-border footprint, with a substantial portion of its trade volume and revenue derived from the Japanese market. Polibeli competes directly with regional B2B marketplaces such as GudangAda, Bukalapak, and Ula, positioning itself as a cross-border specialist that leverages its parent company's extensive global infrastructure to provide superior supply chain integration compared to more localized domestic competitors. The leadership team is led by CEO and Principal Financial Officer Hua Chen, who brings over seven years of executive experience from his concurrent role as the Chief Director of the Indonesian business department at Xingyun International. The board is chaired by Fucheng Yan, supported by key operational leaders including Jesslyn Andina Olivia (Administration Director of Indonesian Business) and Minoru Aoki (Sales Director of Japanese Business). Independent oversight is provided by directors Cong Cheng and Assere Marc. Polibeli’s pedigree is deeply rooted in the Xingyun Group, a global leader in B2B e-commerce services founded in 2015. The company transitioned to the public markets via a $3.6 billion de-SPAC merger with Chenghe Acquisition II Co., which was completed in August 2025. Notable institutional backing includes the Chenghe Group and its majority shareholder, Xingyun International, which retains controlling voting power over the entity.