DOUGLAS DYNAMICS Business Summary

Douglas Dynamics, Inc. (NYSE: PLOW) is North America’s premier manufacturer and upfitter of commercial work truck attachments and equipment, generating revenue through the sale of specialized vehicle components and high-margin upfitting services. The company operates through two primary segments: Work Truck Attachments (WTA) and Work Truck Solutions (WTS). The WTA segment produces industry-leading snow and ice control equipment under the Western®, Fisher®, and SnowEx® brands, while the WTS segment provides custom truck bodies and storage solutions for municipal and commercial fleets via the Dejana® and Henderson® brands. As the dominant market leader in the professional snow and ice control sector, Douglas Dynamics maintains a competitive edge through its proprietary Douglas Dynamics Management System (DDMS), positioning itself as the premium alternative to rivals such as The Toro Company (Boss Snowplow), Buyers Products (SnowDogg), and Monroe Truck Equipment. Founded in 1950 by Douglas Seaman, the company is currently spearheaded by President and CEO Mark Van Genderen, who was appointed in March 2025 following a successful tenure as the company’s COO and over 20 years of executive experience at Harley-Davidson. He is supported by Executive Vice President and CFO Sarah C. Lauber, an industrial finance veteran formerly of Jason Industries and Regal Beloit. The Board of Directors is chaired by Don Sturdivant, an operating partner at TruArc LLC and former CEO of FleetPride, who succeeded long-time Chairman James L. Janik in early 2025. The board recently expanded to include Jennifer I. Ansberry (Lincoln Electric) and Bradley M. Nelson (CEO of MasterCraft Boat Company), reinforcing a leadership pedigree focused on manufacturing scale and operational efficiency for its institutional investor base, which includes major stakeholders like BlackRock and Vanguard.