Pursuit Attractions & Hospitality Business Summary

Pursuit Attractions & Hospitality, Inc. (PRSU) operates as a pure-play experiential travel company, generating revenue through a high-margin mix of attraction ticket sales, lodging accommodations, food and beverage services, and retail operations. Following its 2025 rebrand from Viad Corp and the strategic divestitures of its GES and Flyover businesses, the company has narrowed its focus to the "Refresh, Build, Buy" strategy within iconic global destinations. Its primary business segments include Attractions, featuring world-class sites like the Columbia Icefield and Sky Lagoon, and Hospitality, which manages a portfolio of 29 distinctive lodges and hotels near national parks in the U.S., Canada, Iceland, and Costa Rica. Pursuit competes directly with experiential and leisure operators such as United Parks & Resorts, Vail Resorts, and Dave & Buster’s, positioning itself as a premium, destination-focused provider that leverages high barriers to entry in protected natural landscapes. The leadership team is anchored by President and CEO David W. Barry, who spearheaded the company’s transformation after joining in 2015; his 40-year hospitality pedigree includes executive roles at Intrawest Mountain Resorts and Alpine Helicopters. He is supported by CFO Michael "Bo" Heitz, a former Vail Resorts executive with extensive experience in private equity and capital markets, and Chief Platform Officer Samuel Auck, who oversees technology and acquisition integration following a similar tenure at Vail Resorts. The company’s strategic direction is heavily influenced by its board, chaired by Joshua E. Schechter, and major institutional investors, most notably Crestview Partners, which maintains a significant ownership stake and board representation through partners like Brian P. Cassidy.