ROCKY BRANDS Business Summary

Rocky Brands, Inc. (RCKY) is a leading designer, manufacturer, and marketer of premium footwear and apparel, generating revenue through a diversified multi-channel model comprising Wholesale, Retail, and Contract Manufacturing segments. The company’s portfolio features iconic brands such as Rocky, Georgia Boot, Durango, XTRATUF, and The Original Muck Boot Company, targeting specialized niches in the work, outdoor, western, and military markets. As of early 2026, the firm has pivoted aggressively toward a direct-to-consumer (DTC) strategy, with its Retail segment—driven by triple-digit e-commerce growth in brands like XTRATUF—becoming a primary engine for margin expansion. Rocky Brands competes directly with industry stalwarts such as Wolverine World Wide, Deckers Outdoor Corporation, and Timberland (VF Corporation), positioning itself as a high-performance, functional alternative that bridges the gap between rugged industrial utility and lifestyle outdoor wear. Founded in 1932 by brothers William and F.M. Brooks in Nelsonville, Ohio, the company remains under the stewardship of the founding family’s fourth generation. Jason Brooks serves as Chairman, President, and CEO, bringing nearly three decades of internal experience to the role since his appointment in 2017. He is supported by Thomas D. Robertson, who serves as both Chief Operating Officer and Chief Financial Officer, leveraging a background in public accounting and footwear-specific audit at Deloitte & Touche. The leadership team is overseen by a seasoned Board of Directors that includes notable figures such as Michael L. Finn and William L. Jordan, the latter of whom brings extensive retail strategy expertise from his tenure at DSW Inc. This executive core is currently focused on debt reduction and portfolio optimization, recently divesting non-core assets like NEOS and SERVUS to sharpen the company's focus on its high-growth heritage brands.