Real Brokerage Business Summary

The Real Brokerage Inc. (REAX) is a technology-powered residential real estate firm that generates revenue primarily through transaction-based commission splits, recurring agent subscription fees, and a growing portfolio of ancillary services. Its business is organized into four core segments: North American Brokerage, One Real Title, One Real Mortgage, and Real Wallet—a fintech division offering embedded financial products such as commission-advance lending and agent-branded banking. Utilizing its proprietary reZEN platform and the Leo CoPilot AI suite, the company automates complex back-office workflows, enabling a cloud-based model with significantly lower overhead than traditional brick-and-mortar firms. This efficiency supports a competitive 85/15 commission split and a revenue-share program that distributes 60% of company revenue back to its 33,000+ agents. Positioned against major incumbents like eXp World Holdings, Compass, and Redfin, Real fits into the market as a high-margin, tech-centric disruptor that achieved over $2 billion in revenue in 2025 by integrating the entire transaction lifecycle into a single digital ecosystem. The company is led by Founder and CEO Tamir Poleg, an industry innovator who previously founded Optimum RE Investments and brings extensive experience in real estate technology and international business development. The executive team includes Chief Technology Officer Pritesh Damani, the former CEO of RealtyCrunch, and Chief Financial Officer Ravi Jani, who was promoted in 2025 to oversee the firm’s capital allocation and public market strategy. In early 2026, the leadership was further expanded with the appointment of Jason Cassity as Chief Growth Officer to accelerate agent recruitment and community engagement. Strategic guidance is provided by a high-pedigree Board of Directors that includes Sharran Srivatsaa—the former President who transitioned to a board role in June 2025—and industry leader Ken Pozek, who joined the board in February 2026. This leadership group combines deep operational expertise from firms like Goldman Sachs and Teles Properties with a focus on software engineering, positioning Real to scale its 'brokerage-as-a-service' model while maintaining a debt-free balance sheet.