Reborn Coffee Business Summary

Reborn Coffee, Inc. (REBN) is a specialty coffee retailer and roaster that operates through a multi-channel revenue model encompassing company-owned retail cafes, kiosks, wholesale distribution, and international master licensing agreements. The company differentiates itself through its proprietary "fourth wave" coffee process, which includes patented green bean conditioning and "Reborn Water" purification technology. As of early 2026, the business is structured into two primary segments: Coffee Operations, which drives growth via global licensing in over 10 countries (including major flagships in Shenzhen and South Korea), and Reborn Logistics, a wholly owned subsidiary established in late 2025 to provide third-party supply chain services and internal distribution. Reborn Coffee competes directly with premium players like Starbucks Corporation, Dutch Bros Inc., and Roasting Plant, positioning itself as a technology-forward, micro-cap alternative focused on super-premium handcrafted experiences and digital asset integration, such as in-store cryptocurrency payment systems. Leadership is spearheaded by Founder Jay Kim, who serves as Chief Executive Officer and has acted as interim Chief Financial Officer since October 2025. Kim is a chemical engineer and U.S. Army veteran with a significant entrepreneurial pedigree, having previously founded Wellspring Industry, Inc. (Tutti Frutti frozen yogurt). The executive team is bolstered by Lim Jae Jung, a 20-year logistics veteran leading the Reborn Logistics subsidiary, and Hisham Elkoustaf, a former U.S. Department of Commerce advisor who chairs the company’s strategic advisory board. Governance is overseen by Chairman Farooq Arjomand, founder of the Arjomand Group, which remains a cornerstone investor alongside recent institutional backers who provided a $6.5 million equity infusion in January 2026 to accelerate the company's transition toward sustainable positive cash flow.