RE/MAX Holdings Business Summary

RE/MAX Holdings, Inc. (RMAX) operates a global real estate and mortgage brokerage franchising network through an asset-light, fee-based business model. The company generates revenue primarily through recurring monthly franchise fees and annual dues, which accounted for approximately 65.5% of 2025 revenue, supplemented by transaction-based broker fees and marketing fund contributions. Its operations are divided into three primary segments: Real Estate, encompassing the global RE/MAX franchising brand; Mortgage, which includes the Motto Mortgage franchise and wemlo loan-processing services; and Marketing Funds, dedicated to brand awareness and agent technology. RE/MAX competes directly with major industry players such as Anywhere Real Estate, Compass, eXp World Holdings, and Keller Williams. While facing domestic headwinds in U.S. agent retention, RE/MAX maintains a dominant global footprint with over 148,000 agents and positions itself as a premium, productivity-focused franchisor relative to its lower-fee, cloud-based competitors. Founded in 1973 by Dave and Gail Liniger, the company is currently led by Chief Executive Officer Erik Carlson, a veteran executive who previously served as CEO of DISH Network. The leadership team was further strengthened in February 2026 with the promotion of Chris Lim to President and Chief Growth Officer, bringing a pedigree from Christie’s International Real Estate and Realogy. Other key executives include Chief Financial Officer Karri Callahan and Chief Digital Information Officer Tom Flanagan, who spearheads the firm’s AI-integrated technology initiatives. RE/MAX is supported by a robust base of institutional investors, including The Vanguard Group and Dimensional Fund Advisors, while co-founder Dave Liniger remains a significant insider stakeholder and influential figure on the board of directors.