Company information
- Ticker
- ROLR
- Country
- United States
- Sector
- Consumer Discretionary
- Industry
- Leisure
High Roller Technologies Business Summary
High Roller Technologies, Inc. (ROLR) operates as a high-growth iGaming and entertainment company, primarily generating revenue through Net Gaming Revenue (NGR) from its real-money online casino brands, including HighRoller.com, Fruta.com, and Kassuuu. The company’s business model is bifurcated into its core iGaming segment, which offers a portfolio of over 6,000 premium games such as slots and table games, and an emerging U.S. prediction markets segment launched via a strategic partnership with Crypto.com | Derivatives North America (CDNA). This pivot into event-based betting and derivatives aims to diversify revenue streams beyond traditional casino wagering and advertising fees. High Roller Technologies competes directly with industry giants such as DraftKings (DKNG), Flutter Entertainment (FLUT), Evolution Gaming (EVO), and 888 Holdings, positioning itself as a lean, niche operator that leverages SEO-driven customer acquisition and a scalable, API-driven platform to maintain lower overhead than its larger, brand-heavy competitors. The company is led by a seasoned executive team with deep pedigree in the interactive gaming sector, headed by CEO Seth Young, who previously served as Chief Innovation Officer at PointsBet and Executive Director of Online Gaming at Foxwoods Resort Casino. The leadership team includes CFO Adam Felman, formerly the CFO of Digital Gaming Corporation, and COO Jake Francis, who brought nearly two decades of operational experience from BlueBet and Penn Entertainment upon his appointment in late 2025. High Roller was co-founded by Michael Cribari (Chairman), Brandon Eachus, and Daniel Bradtke, all of whom possess extensive backgrounds in European iGaming ventures like Spike Up Media and HappyHour.io. The Board of Directors is further bolstered by high-profile figures including Jonas Martensson, the former CEO of Mojang AB (Minecraft), and David Weild IV, the former Vice Chairman of Nasdaq. Recent strategic backing includes a notable investment from Saratoga Casino Holdings LLC, signaling institutional confidence in the company’s expansion into regulated North American markets.