SPLASH BEVERAGE GROUP Business Summary

Splash Beverage Group, Inc. (SBEV) operates as a brand incubator and portfolio manager within the global beverage industry, generating revenue through a dual-segment model comprising wholesale manufacture and distribution (Splash Beverage Group) and a tech-enabled e-commerce platform (Qplash). The company’s value proposition centers on acquiring and scaling undervalued or early-stage brands—such as TapouT performance drinks, Salt Tequila, and Copa di Vino—by utilizing an expansive distribution network that includes major retailers like Total Wine & More. As of early 2026, SBEV is executing its "Splash 2.0" strategic reset, which pivots the company toward high-margin growth sectors including federally compliant THC-infused beverages and premium Costa Rican bottled water, the latter supported by a multi-year $6 million annual purchase order. SBEV competes against diversified beverage firms such as Innovation Beverage Group, Heritage Distilling Holding Company, and Celsius Holdings, positioning itself as a lean, vertically integrated alternative to traditional beverage conglomerates. The company’s leadership is currently anchored by Chairman of the Board Bill Caple and President/CMO William Meissner, following a strategic governance transition initiated in late 2025. Meissner brings over two decades of executive experience, having previously served as CEO of Jones Soda and Sweet Leaf Tea, as well as holding senior roles at Red Bull and Coca-Cola. To bolster its expansion into regulated cannabinoid markets, the company appointed prominent entrepreneur and legal strategist Brady Cobb to its Board of Directors in February 2026. This leadership core, which also includes VP of Product Development Sanjeev Javia, focuses on leveraging deep industry pedigrees—ranging from Red Bull North America to PepsiCo—to navigate a refreshed corporate structure aimed at disciplined execution and international brand acceleration.