COMSCORE Business Summary

Comscore, Inc. (SCOR) is a global information and analytics provider specializing in cross-platform audience measurement and advertising effectiveness. The company primarily generates revenue through a subscription-based model, supplemented by custom analytics, licensing fees, and Data-as-a-Service (DaaS) offerings. Its operations are divided into two core business segments: Digital Ad Solutions, which measures consumer behavior across computers, mobile devices, and tablets, and Cross-Platform Solutions, which provides deduplicated measurement for linear television, connected TV (CTV), and theatrical box office performance. As a critical data provider for advertisers, agencies, and publishers, Comscore competes directly with Nielsen, Ipsos, DoubleVerify, and Integral Ad Science, positioning itself as the primary alternative to legacy television currencies by leveraging massive, census-level datasets and advanced AI-driven attribution. Founded in 1999 by Magid Abraham and Gian Fulgoni, Comscore is currently led by Chief Executive Officer Jon Carpenter, a media veteran with a pedigree including senior financial roles at Nielsen, NBCUniversal, and General Electric. The executive team includes Chief Financial Officer Mary Margaret Curry, who rose through the ranks from KPMG, and Chief Operating Officer Greg Dale, an original founding-era member who returned to the firm following the acquisition of Shareablee. The company’s strategic direction is heavily influenced by its major institutional and strategic investors, notably Charter Communications, Qurate Retail, and Cerberus Capital Management, all of whom hold significant stakes and board representation following a 2021 recapitalization. The Board of Directors currently features industry leaders such as Executive Vice Chairman Bill Livek and representatives from its primary strategic partners.