SPECIFICITY Business Summary

Specificity, Inc. (SPTY) operates as a hybrid AdTech and digital marketing firm specializing in bot-free, intent-based audience targeting. The company generates revenue through a performance-driven model that combines agency service fees with proprietary technology licensing and programmatic ad-spend management. Its primary business segments include Connected TV (CTV), social media advertising (Meta, TikTok), and programmatic display, all powered by a daily nationwide intent feed and a private data platform developed in partnership with Blackpearl Group. By leveraging AI-powered ad verification to eliminate fraudulent bot traffic, Specificity delivers human-verified engagement across omnichannel campaigns. The company competes directly with firms such as Direct Digital Holdings, Inc., Creative Realities, Inc., and comScore, Inc., positioning itself as a high-precision disruptor that prioritizes first-party data resolution and fraud-free ROI over the broad-reach, high-waste ecosystems of traditional Big Tech platforms. Leadership is anchored by Founder and Chairman Jason Wood, a veteran marketing strategist who transitioned to Chief Visionary Officer in late 2025 to oversee global expansion. The executive team was significantly bolstered in October 2025 with the appointments of CEO Robert Fedder and CTO Rob Gagne. Fedder brings over 30 years of multinational experience from senior roles at HP, Vodafone, and Telefonica, while Gagne offers a three-decade pedigree in enterprise data systems for institutions like J.P. Morgan Chase and HSBC. Other key leaders include Chief Revenue Officer Kevin Frisbie and Creative Director Mary Steele. The company is supported by institutional backing through a STRATA financing agreement and has recently achieved positive operating cash flow, signaling a pivotal shift toward sustainable profitability as it scales its European and North American operations.