SADDLE RANCH MEDIA Business Summary

Saddle Ranch Media, Inc. (SRMX) is a diversified technology firm that primarily operates through its majority-owned subsidiary, Tri Cascade, Inc., a telecom device provider specializing in 5G and Internet of Things (IoT) solutions. The company generates revenue through the sale of specialized hardware, including 5G modems, secure 5G dongles, and smart home devices such as NB-IoT air quality monitors and thermostats. Its business model is further supported by its proprietary ONENET B2B Onboarding Platform, which is certified by Microsoft Azure IoT Hub to provide cloud-managed services for industrial and consumer infrastructure. Within the competitive landscape, SRMX contends with micro-cap technology and digital media players such as Taoping (TAOP), Cemtrex (CETX), and Integrated Media Technology (IMTE). SRMX distinguishes itself as a niche innovator in the 5G connectivity space, focusing on high-throughput, low-latency hardware for the North American and Asian markets, though it remains a micro-cap entity with a highly specialized product portfolio relative to its broader industry peers. The leadership team is headed by Max Chin Li, who serves as Chairman, President, and CEO; Li has over two decades of experience in home automation and a notable history of collaboration with Microsoft and Intel, including showcasing early media center technology at CES. Alan J. Bailey serves as the Chief Financial Officer and Director, leveraging a background as a CPA and former executive at Ernst & Young and Grant Thornton to manage SEC reporting and financial structuring. Technical operations are led by J.P. (Zebra) Chen, the Vice President of IoT Embedded Devices (CTO), who brings nearly 20 years of expertise in embedded system design from previous roles at Motorola and Advantech. The company's board is management-centric, primarily composed of Li and Bailey, with significant insider ownership held by the Shamrock Investment Trust.