Stran & Company Business Summary

Stran & Company, Inc. (SWAG) operates as a leading outsourced marketing solutions provider, generating revenue primarily through the sale of branded merchandise and promotional products, supplemented by service fees for program management, e-commerce hosting, and logistics. The company’s operations are divided into two core segments: the Stran segment, which manages complex promotional marketing and fulfillment for over 2,000 active clients including 30+ Fortune 500 companies, and the Stran Loyalty Solutions (SLS) segment, which specializes in high-volume casino continuity and incentive programs following the transformative 2024 acquisition of Gander Group. Ranked #12 on the 2025 PPAI 100 list, Stran competes directly with industry giants such as 4imprint Group plc, HALO Branded Solutions, and Staples Promotional Products. Within this fragmented market, Stran positions itself as a technologically advanced, high-touch platform capable of managing global, end-to-end brand engagement initiatives that larger competitors often commoditize. The company was co-founded in 1995 by Andrew Shape and Andrew Stranberg, both of whom remain central to its strategic direction. CEO and President Andy Shape brings over three decades of industry experience, having previously served at Copithorne & Bellows and currently holding a directorship at Naked Brand Group. Executive Chairman Andrew Stranberg is a seasoned entrepreneur who previously founded Stran Technologies and Stran Capital LLC. The leadership team is further bolstered by CFO David Browner, a long-tenured financial operative, and Chief Strategy Officer Jack Audibert, who joined with a background in investment banking at Sandler O’Neill + Partners. Stran’s board of directors features notable industry leaders including Mark Adams, CEO of Adams Publishing Group, and Sarah Cummins of WTA Ventures, while institutional backing is provided by major entities such as Vanguard Fiduciary Trust Co. and Clear Street Group.