Brag House Holdings Business Summary

Brag House Holdings, Inc. (TBH) operates a diversified media-technology ecosystem that generates revenue through a hybrid B2B and B2C model, including brand sponsorships, digital advertising, and user subscriptions. The company’s primary business segments encompass its collegiate esports tournament platform, a proprietary data engine for Gen Z behavioral analytics, and a newly launched Name, Image, and Likeness (NIL) marketplace for NCAA athletes. Following its 2026 merger with House of Doge Inc., the firm has aggressively expanded into digital asset management and financial infrastructure, notably through the launch of the 21shares Dogecoin ETF (TDOG) and the development of the 'Such' mobile payment application. TBH competes directly with Allied Gaming & Entertainment (AGAE), Fast Track Group (FTRK), and Pop Culture Group (CPOP), positioning itself as a niche leader by bridging the gap between casual collegiate gaming and decentralized finance (DeFi) utility. The company was co-founded by CEO and Chairman Lavell Juan Malloy II, a former securities lawyer at Weil, Gotshal & Manges LLP and founder of WollerMalloy Management Group, and COO Daniel Leibovich, a former lieutenant in the Israeli Defense Forces (IDF) who contributed to the Iron Dome project and held senior roles at Darktrace and Colu. The executive leadership is further supported by Acting CFO Rene Rodriguez, who was appointed in February 2026 following his tenure as the company’s Controller. Brag House maintains a high-profile Board of Directors featuring Kevin Foster, a senior executive at the Public Investment Fund (PIF), and DeLu Jackson, the Chief Marketing Officer of ADT. This leadership team combines deep legal, operational, and marketing expertise to scale the company’s footprint across over 200 NCAA campuses while integrating blockchain-based engagement strategies.