BRAND HOUSE COLLECTIVE Business Summary

The Brand House Collective, Inc. (TBHC), formerly known as Kirkland’s, Inc., is a multi-brand retail and supply chain operator that generates revenue through a combination of brick-and-mortar sales, e-commerce transactions, and wholesale distribution of home furnishings and décor. The company’s primary business segments include its legacy Kirkland’s Home operations and a rapidly expanding portfolio of Bed Bath & Beyond Home locations, as well as the management of physical retail strategies for Beyond, Inc. brands such as Overstock and buybuy Baby. Positioned as a value-oriented alternative in the home goods sector, TBHC competes directly with industry giants like Williams-Sonoma, Wayfair, and RH. It occupies a unique market niche by leveraging a strategic partnership and pending merger with Beyond, Inc. to transform from a traditional specialty retailer into a high-density, multi-brand platform focused on inventory optimization and omnichannel scale. The leadership team is anchored by President and CEO Amy E. Sullivan, who has spearheaded the company’s pivot to a multi-brand model since 2023. Key executives include SVP and CFO Andrea Courtois, a specialty retail veteran previously with Francesca’s and Lands’ End, and COO James E. Schisler, who brings over 25 years of merchandising expertise from Express and Abercrombie & Fitch. The executive suite was further bolstered in late 2025 with the appointments of Chief Merchandising Officer Nora Gomez and Chief Marketing Officer Lisa Foley. Beyond, Inc. serves as the company’s primary strategic investor and majority stakeholder, with Executive Chairman Marcus Lemonis providing significant board-level oversight. While the company’s founding legacy traces back to Carl Kirkland in 1966, its current trajectory is defined by its integration into the Beyond, Inc. ecosystem following a definitive merger agreement reached in late 2025.