THRYV HOLDINGS Business Summary

Thryv Holdings Inc. (THRY) operates a dual-segment business model primarily generating revenue through its Thryv SaaS platform and its legacy Marketing Services division. The SaaS segment, which now accounts for the majority of total revenue, utilizes a subscription-based model to provide small-to-medium businesses (SMBs) with an all-in-one management suite encompassing CRM, automated marketing, payment processing via ThryvPay, and online presence management. Conversely, the Marketing Services segment—comprising legacy print and digital solutions like the Yellow Pages—is being systematically phased out with a target decommissioning date of 2028 as the company completes its transition to a pure-play software provider. Thryv competes directly with platforms such as Birdeye, Vendasta, HubSpot, and Salesforce, positioning itself as a specialized, end-to-end operational hub tailored specifically for local service-based SMBs rather than enterprise-level clients. The company is led by Chairman and CEO Joe Walsh, who has served as the primary architect of Thryv’s SaaS transformation since 2014. The executive leadership team includes President Grant Freeman, CFO Paul Rouse, and Chief Technology Officer Sean Wechter, a veteran SaaS leader who joined in late 2025 from Boomi to scale the company’s AI-driven infrastructure and product engineering. Other key executives include Chief Product Officer Rees Johnson and COO John Wholey. Thryv’s strategic direction is overseen by a board with deep SaaS pedigree, including independent directors Amer Akhtar (CEO of Celential), Lauren Vaccarello (CMO of Talend), and John Slater of GPI Capital. The company maintains significant institutional backing from major investors including BlackRock, The Vanguard Group, and Paulson & Co. Inc.