Company information
- Ticker
- TRAK
- Country
- United States
- Sector
- Information Technology
- Industry
- Application Software
REPOSITRAK Business Summary
ReposiTrak Inc. (TRAK) operates a high-margin, Software-as-a-Service (SaaS) recurring revenue model, which as of February 2026, accounts for over 98% of its total revenue. The company specializes in three primary business segments: Food Traceability, Compliance and Risk Management, and Supply Chain Solutions. Its flagship ReposiTrak Traceability Network (RTN) is a critical driver of growth, specifically engineered to help retailers, wholesalers, and suppliers meet the stringent requirements of the FDA’s FSMA 204 food safety regulations. By leveraging proprietary AI-driven error detection and "touchless traceability" technology, the company automates the tracking of Key Data Elements (KDEs) across the global food supply chain. ReposiTrak competes directly with industry players such as SafetyChain, TraceGains, SafetyCulture, and RELEX Solutions, positioning itself as the market leader in specialized food safety compliance and automated regulatory reporting for the retail grocery sector. The leadership team is anchored by Chairman and CEO Randall K. Fields, a Stanford-educated entrepreneur who co-founded Mrs. Fields Cookies and later founded Park City Group (the predecessor to ReposiTrak). The executive suite includes Chief Financial Officer John Merrill, who oversees the company’s robust capital return strategy, and Chief Operating Officer Guy Riegel, who manages the scaling of the SaaS platform. Other key figures include General Counsel Ed Clissold and Cerina Hrasko, the Vice President of Development and one of the original architects of the company’s cloud-based infrastructure. The company is supported by a veteran Board of Directors, including independent members Robert W. Allen, Ronald C. Hodge, and Peter J. Larkin, and maintains significant institutional backing from major investors such as Handelsbanken Fonder AB, Vanguard Group, and Ashford Capital Management.