urban-gro Business Summary

urban-gro, Inc. (UGRO) operates as an integrated professional services and design-build firm, generating revenue through a diversified fee-for-service model that includes architectural design, mechanical, electrical, and plumbing (MEP) engineering, and construction management. The company’s operations are divided into two core segments: Controlled Environment Agriculture (CEA), focusing on high-tech cultivation facilities for cannabis and food, and Commercial, which provides turnkey solutions for the industrial, healthcare, and hospitality sectors. By leveraging a "single-point-of-responsibility" approach, urban-gro mitigates project risk and complexity for developers, positioning itself as a premium technical partner rather than a simple hardware vendor. It competes directly with Agrify Corporation, Hydrofarm Holdings, and The Scotts Miracle-Gro Company (Hawthorne), yet distinguishes itself through its internal team of licensed professionals and its strategic pivot toward non-cannabis commercial infrastructure to stabilize long-term cash flows. The company was co-founded by Bradley Nattrass and Octavio Peralta, with Nattrass continuing to lead as Chairman and Chief Executive Officer, drawing on his extensive background in energy and agricultural technology. The executive suite is rounded out by Chief Financial Officer Dick Akright, a veteran in corporate finance and public market compliance, and Chief Operating Officer JT Tasca, who manages the firm’s complex project execution and operational logistics. The board of directors includes influential figures such as David S. Goldburg and Sonia Lo, a recognized leader in the vertical farming industry and former CEO of Sensei Ag. This leadership team has been instrumental in executing the company’s M&A strategy, acquiring firms like Emerald Construction and DWC Food Service to bolster their end-to-end service capabilities and institutional credibility.